Social media consists of internet and mobile based applications that facilitate the communication of print, audio and audio-visual contents. Before the advent of internet, marketing a product was mostly limited to print mediums, like newspapers and yellow pages etc, which were not only repetitive in nature, lacking the vibrancy, but were also limited in their reach. But with the emergence of internet this all changed for the better. Internet gave people a common platform not only to showcase their creations but also made them capable to access others creations as per their wish and convenience.
Today people can shop, watch, play, chat, share, blog, advertise, promote and do almost everything online that they do in real life. A social media video is a great way to advertise and promote a product. Some of the advantages associated with social media are:
Easy Accessibility: Internet is accessible to one and all, irrespective of one’s location, his social status or even his educational qualification. With mobile devices becoming more common and advanced, accessing anything over the net has become even easier.
Lower Cost: All the variants of social media are lower on their cost. Operating or accessing them doesn’t cost much.
Common Platform: No matter what language one knows or the background he has, social media is helpful to everyone. It provides a common platform to people to communicate with each other.
User Friendly: They are easier to navigate. Using them doesn’t require any sophisticated technological knowledge. From a minor to a major, everyone can easily use them.
Leading Medium to Communicate: Not only texts but videos also are leading the way to communicate a message to others. A social media video, when added to a website, can attract and hold viewers attention like no other medium does.
Several Uses: A social media video can be made for several purposes apart from entertaining people, like an animated marketing video can very well market a product through the use of animated characters of an animal or a person.
The effect of social media videos can be enhanced with the use of animation. An small business video is easier to produce and doesn’t cost much. They can be uploaded on networking sites such as YouTube and vimeo etc. to let people share them with more and more people, thus circulating the message amongst a large audience.